12 Questions to Ask Any Safari Company Before You Book

May 5, 20262026-05-06 0:25

Bashem Safaris  ·  A Guide for the Values Traveler

12 Questions to Ask
Any Safari Company
Before You Book

And what the answers should sound like


Community life near Bwindi Impenetrable Forest, Uganda

The safari industry has a problem: it is easy to look ethical without being ethical.

A nice logo, some photos of smiling children, a vague commitment to “sustainable tourism” — these cost nothing to produce. They also tell you almost nothing about whether the company you are considering is actually good for the places and people you will visit.

I am a safari operator. You should absolutely ask these questions of me too. Good operators welcome scrutiny. Operators who get defensive when you ask where the money goes — that is information.

Here are the twelve questions I would ask if I were a traveler booking an East Africa safari for the first time.

Question 01

Who actually owns this company?

What a good answer sounds like

The person you are talking to tells you the name of the owner, where they are from, and whether the company is locally owned or a foreign-owned operation with local staff. A locally-owned operator keeps more of your money in the destination country and typically has deeper relationships with the communities and parks.

A red flag answer

Vague language about “partnerships” or “our team in Africa.” If they cannot name the Ugandan or Kenyan or Rwandan person who runs the operation on the ground — or if there is not one — keep asking.

At Bashem Safaris: I am Emmanuel Bashitsi. I grew up in Nyarusiza, a village in Kisoro District, Uganda, five kilometres from Bwindi Impenetrable Forest. I founded this company. I plan every itinerary. The money you pay comes to East Africa.

Question 02

How is your local guide hired and paid?

What a good answer sounds like

Guides are local residents, hired directly, paid a living wage that does not depend entirely on tips, and offered ongoing training. Many community-based operators ensure guides are from communities bordering the parks.

A red flag answer

“We use contractors” or “our guides are the best in the industry” without specifics. Guides who depend entirely on tips are under pressure to perform rather than educate.

Question 03

How does permit revenue reach the community?

What a good answer sounds like

The operator knows this. Uganda Wildlife Authority allocates 20% of its total annual park revenue to surrounding communities through the Community Revenue Sharing Programme, which funds schools, healthcare, and infrastructure in villages bordering Bwindi. An additional $10 from each gorilla permit goes directly to frontline communities. A good operator can explain this without hesitation.

A red flag answer

“Tourism helps communities.” This phrase means nothing without specifics. The structure of permit revenue is documented and public. Not knowing it suggests the operator has not engaged seriously with where the money goes.

Question 04

Do you work with locally owned lodges?

What a good answer sounds like

The operator can name specific locally owned or community-operated lodges and explain why they chose them. Not every lodge needs to be locally owned — but a company that reflexively books international chains at every destination has not thought seriously about economic impact.

A red flag answer

Every recommendation is a major international brand. Ask why. There is nothing wrong with international lodges, but if that is the entire list, the answer matters.

Question 05

What is your policy on wildlife interaction?

What a good answer sounds like

No touching animals. No feeding animals. No baiting wildlife for photographs. Strict adherence to minimum distance guidelines — for gorillas, 10 metres is the standard that protects against respiratory disease transmission. The operator should know the rules without looking them up.

A red flag answer

Vague reassurances. Or enthusiasm about “hands-on” wildlife experiences. Any operator who offers interaction beyond strictly regulated encounters — touching animals, holding animals, “rescue centres” that are actually farms — walk away.

Question 06

How do you handle the impact of trekking on gorilla health?

What a good answer sounds like

Visitors are required to wear masks within 10 metres of the gorillas — gorillas share 98% of our DNA and a human cold can be fatal to them. Sick travelers are expected not to trek that day. Group size is strictly capped at 8 per gorilla family per day. Time with the gorillas is limited to one hour. These are requirements of the Uganda Wildlife Authority, not suggestions.

A red flag answer

They have never been asked this before, or they reassure you without specifics. If they cannot explain the health protocols, they are either not following them or not thinking about them.

Question 07

What happens if I am sick on trekking day?

What a good answer sounds like

You do not go. UWA’s current policy is that if a visitor self-reports illness to the warden before the trek begins, UWA will often provide a 50% refund or the opportunity to reschedule. A good operator knows this and will have already guided you toward travel insurance that covers permit non-use. No legitimate operator encourages a sick person to trek near an endangered primate family.

A red flag answer

They minimise the question, or they have never thought about it.

“I wrote this guide because I believe you should ask these questions of every operator — including me. Good operators welcome scrutiny. That is how trust actually works.”

Uganda landscape — hills bordering Bwindi Impenetrable Forest

Question 08

How does your company employ people from local communities?

What a good answer sounds like

Beyond guides, the operator can speak to employment at the lodges they work with, direct hiring from communities bordering the parks, and how they think about economic distribution.

A red flag answer

“We contribute to the local economy through tourism.” This phrase means almost nothing without specifics.

At Bashem Safaris: Our guides are from the communities they work in. Our porters at Bwindi are from villages in Kisoro. When you hire a porter ($20–$25 for the trek), that money goes directly to a family in the community bordering the park. We also partner with the Batwa — the indigenous forest people displaced when Bwindi became a national park — to include their story and their work in our itineraries for travelers who want to understand it.

Question 09

Are you transparent about what is included in your pricing?

What a good answer sounds like

You receive a clear breakdown: accommodation per night, transport, guide fees, park entry fees, permit costs, meals, and what is excluded. No serious hidden costs emerge at the end of the trip. Ask for permit costs as a specific line item — the Uganda Wildlife Authority publishes permit prices publicly so you can verify them yourself.

A red flag answer

A single package price with no breakdown. Or a breakdown that lists “government fees” as one line without specifics.

Question 10

What is your stance on haggling with local communities?

What a good answer sounds like

The operator pays fair prices to local suppliers and does not use their buying power to extract unsustainably low prices from community members. They explain this principle plainly without needing a marketing phrase for it.

A red flag answer

This question makes them uncomfortable. Or they tell you how proud they are of securing “the best deals” — which in this context often means driving down prices paid to local vendors, artisans, and accommodation providers.

Question 11

What should I avoid doing as a traveler?

What a good answer sounds like

The operator gives you a real pre-departure briefing covering: how to photograph in villages respectfully (ask first, always); what not to bring (single-use plastics, for example); tipping norms so you are not underpaying; behaviour around wildlife; anything specific to the communities you will visit.

A red flag answer

No pre-departure guidance, or only a generic packing list.

Question 12

Can you connect me with a past traveler I can speak to?

What a good answer sounds like

Yes. Without hesitation. A good operator has travelers who will willingly take a 10-minute phone call to describe their experience honestly.

A red flag answer

They offer only written reviews on their own website. Reviews on independent platforms (Google, TripAdvisor) are better. A real reference call is best.

I wrote this guide because I believe you should ask these questions of every operator — including me.

If you ask me any of these questions and I cannot answer clearly, that is information you should use. If I can — and I believe I can answer all twelve — then you will have a better sense of whether Bashem Safaris is a company you want to work with.

I am not asking you to trust me because of a logo or a website. I am asking you to ask hard questions and judge the answers. That is how trust actually works.

Ask me any of these questions directly. I will answer every one.

Take the quiz first — it helps me understand what matters most to you before we talk. Or email me now. I write back personally.

Take the Quiz  Email Emmanuel
— Emmanuel Bashitsi Founder, Bashem Safaris  ·  Kisoro, Uganda  ·  emmanuel@bashemsafaris.ca